Recommendations And Action Plan For Television - 1260 Words

Recommendations and Action Plan In terms of addressing the immediate problem, the best option is to show the public that YourHome will be taking full responsibility for the entire situation. First and foremost, YourHome should make an emergency announcement to its employees to deliver the severity of the situation and to give an overview on the series of action steps that will soon to be implemented. Within the first 24 hours, YourHome will train a spokesperson from its communications team to deliver the company’s stance by accepting the interview with the CBC Television (see Exhibit 2). Interviewing with CBC Television will be the best option to reach the right audience since the installment loan was exposed through this particular†¦show more content†¦The team will then provide sincere apologies to the users that the store managers previously responded unprofessionally to (see Exhibit 3). Team will also be responsible to monitor its online conversations in order to dissolve any recurring conflict and update statuses to notify the public on the company’s next steps and actions. After the 24-hour timeframe and with YourHome acquiring more information and action steps on the crisis, a Web page should also be created to put all the information about the crisis in one place. This is an inbound strategy that will allow for its digital team to respond to questions with a link instead of an answer. This strategy will help save manpower and prevent misinterpretation of responses, which is especially frequent on Twitter. The Crisis FAQ should include acknowledgement of the crisis, details about the occurrence, specific actions taken in response, contact information for real people at the company, and more. Finally, once YourHome has a general idea on how the situation will be dealt, a YouTube video should be uploaded with CEO as the spokesperson. Having the CEO as the spokesperson will reinforce YourHome’s serious and apologetic attitude towards the entire situation. Thi s will also be a way to convince its consumers that YourHome is still a reliable retailer for consumers to utilize the â€Å"buy now, pay later† financing options for its products. Depending on how long it takes for the crisis to resolve,